Home Services Marketing Intelligence
Every Job Traced
Back to Its
Winning Ad
Solar installers, AC companies and renovation firms spend on Google and Meta without knowing which campaigns book real jobs. Our dashboards connect every rupee of ad spend to actual job revenue.
8.2×
Avg. ROAS achieved
₹380
Cost per job enquiry
100%
Live data transparency
Home Services Dashboard · Apr 2025
● LIVE
267
Job Enquiries
↑ 21%
₹1.2L
Ad Spend
↑ 11%
118
Jobs Booked
↑ 18%
8.2× ROAS · ₹9.8L proj. job revenue
CPL ₹380 vs ₹620 target
The Problem
Home services marketing has a job attribution problem
- No idea which ad booked which jobGoogle LSA, Google Search and Meta all run simultaneously. Without attribution, you can't tell which platform is actually filling your job pipeline.
- GBP calls go completely untrackedA significant share of home service enquiries come from Google Business Profile calls — yet most companies have no idea how many jobs those calls generate.
- Seasonal spend is guessworkYou know busy season is coming — but without historical data you're scaling ads on gut feel instead of the exact dates demand started rising last year.
- Service-level cost blindnessSolar, AC servicing and renovation have very different margins and CPLs. One blended number hides what's actually profitable to advertise.
The Savvy Command Centre
A custom-built marketing dashboard for home service businesses — connecting Google LSA, Meta, GBP and organic into one live view, segmented by service and season.
✓
Live data refreshed in real time — no waiting✓
Full attribution from first click to booked job✓
Google LSA vs Search vs Meta comparison, side by side✓
GBP call tracking — zero extra ad spend revenue revealed✓
Per-service breakdown: solar, AC, renovation and more✓
You own the dashboard — yours for lifeDashboard Modules
7 modules. One command centre.
Designed specifically for home service marketing — from first ad impression to completed job booking.
MODULE 01
Job Pipeline Overview
Total enquiries, jobs booked, ad spend efficiency and revenue trends in one snapshot. Understand your full marketing ecosystem across every service in 10 seconds.
MODULE 02
Campaign Performance
Google LSA vs Google Search vs Meta head-to-head — impressions, clicks, CTR, CPC and job bookings per channel. Know exactly where to shift spend each week.
MODULE 03
Job Source Attribution
Answers every home service owner's question: "Which ad booked that job?" Paid search, Meta, GBP calls, organic and WhatsApp — all attributed precisely per service.
MODULE 04
Website Performance
Sessions, engagement, avg. duration, top landing pages by service. Know which service pages attract the most intent and where visitors drop off before enquiring.
MODULE 05
Google Business Profile
Calls, direction requests, profile views, reviews — tracking real customer intent from your local listing. GBP is where high-intent home service customers in India take action.
MODULE 06
Social Media Analytics
Reach, engagement, follower growth and top content performance. Identify what messaging builds trust and which before/after content resonates with your local audience.
MODULE 07
ROI Per Service
Cost per job, ROAS and projected revenue by service. Know which services — solar, AC, renovation, waterproofing — are profitable to market aggressively this season.
Built For
Every home service category in India
Solar Installation
AC & HVAC Services
Home Renovation
Windows & Doors
Waterproofing
Painting & Interiors
Deep Cleaning Services
Electrical & Plumbing
Landscaping & Gardens
Swimming Pool Services
Real Results
From ad spend to booked jobs
Benchmarks from Savvy Signature home services client campaigns across India — Google LSA, Meta and GBP-led tracking.
→
8.2× ROAS — every ₹1 in ads tracked to ₹8.20 in projected job revenue
→
CPL 39% below target — ₹380 per job enquiry vs ₹620 industry benchmark
→
Google LSA generated 46% of enquiries with the highest job-booking conversion rate of any channel
→
GBP calls were 16% of all enquiries — zero extra ad spend, all from review management and profile optimisation
8.2×
Return on Ad Spend
267
Monthly Job Enquiries
₹380
Cost Per Enquiry
44%
Enquiry-to-Booking Rate
How It Works
Your dashboard, live in 4 steps
Built and handed over in under two weeks. No technical knowledge required from your team.
01
Discovery
We audit your current ads, understand your services and map all lead channels to connect.
02
Custom Build
We build your dashboard — Google LSA, Meta, GBP, organic, WhatsApp — all unified by service type.
03
Walkthrough
We train your team to open the dashboard daily and make budget decisions based on data, not gut feel.
04
Ownership
Permanently yours — so every peak season starts with last season's proven data, not guesswork.
Get Started
See your business's dashboard before you commit
A free 30-minute consultation. We'll map what your home services marketing dashboard would track — from first click to booked job.
"This isn't just a dashboard — it's your real-time command centre for growth, giving you complete visibility over how every marketing rupee translates into job bookings and business revenue."