B2B Services Marketing Intelligence
Know Which
Campaigns Close
Real Contracts
Consulting firms, SaaS businesses and logistics providers spend on digital marketing without knowing which channels produce qualified decision-makers. Our dashboards close the attribution gap.
5.4×
Avg. ROAS for B2B
₹2.1K
Cost per qualified lead
100%
Live data transparency
B2B Dashboard · Apr 2025
● LIVE
94
MQLs Generated
↑ 17%
₹2.5L
Ad Spend
↑ 9%
18
Pipeline Deals
↑ 14%
5.4× ROAS · ₹54L proj. pipeline
CPL ₹2.1K vs ₹3.5K target
The Problem
B2B marketing has a pipeline visibility problem
- Long sales cycles break attributionYour deal takes 3–9 months to close. By then, the marketing touch that started it is forgotten. Most B2B firms can't trace a closed deal back to the campaign that seeded it.
- MQLs vs SQLs are unmeasuredYou count leads. You don't count qualified leads. Without MQL/SQL segmentation, your CPL metric is meaningless.
- LinkedIn ROI invisibleLinkedIn is expensive — ₹300–600 per click. Most B2B firms invest in it without a system to measure which campaigns produce pipeline deals.
- Service or vertical silosConsulting, SaaS, logistics, staffing — different services attract different buyers from different channels. One blended number hides what's actually working.
The Savvy Command Centre
A custom marketing intelligence dashboard for B2B service firms — tracking every channel, every service line and every stage of the pipeline in one live view.
✓
Live data refreshed in real time — no waiting✓
Attribution from first click to closed deal✓
MQL vs SQL segmentation — track quality, not just volume✓
LinkedIn vs Google vs Meta comparison✓
Service line and deal stage segmentation✓
You own the dashboard — yours for lifeDashboard Modules
From first LinkedIn click to signed contract
7 modules built for B2B service businesses — long cycles, high ticket, multi-touch journeys.
MODULE 01
Pipeline Overview
Total MQLs, pipeline deals, ad spend and cost per qualified opportunity. The executive view your BD head needs before every weekly review.
MODULE 02
Campaign Performance
LinkedIn vs Google Search vs Meta — CPL, CTR, CPC and deal quality per campaign. B2B buyers behave differently; your dashboard reflects that nuance.
MODULE 03
Lead Source Attribution
"Where are our best clients coming from?" — answered with deal value attached. Paid, organic, LinkedIn, referrals — segmented by source quality and contract size.
MODULE 04
Website Intent Signals
Sessions by service page, return visits, case study downloads, demo requests. Identify which companies are research-mode — before they fill in a form.
MODULE 05
LinkedIn Organic
Company page reach, post engagement, follower growth, content performance. Thought leadership on LinkedIn drives B2B inbound — now you'll track its ROI.
MODULE 06
Reputation & GBP
Google Business Profile calls, review scores, profile views. B2B buyers verify on Google before calling — your listing is a trust signal and a lead source.
MODULE 07
ROI Per Service Line
Cost per MQL, cost per deal and projected revenue by service or vertical. Know which offerings are profitable to market — and which to stop promoting.
Built For
Every B2B service category in India
Management Consulting
IT & SaaS Companies
Logistics & Supply Chain
HR & Recruitment Firms
Accounting & CA Firms
Cybersecurity Services
Engineering Services
Compliance & Legal BPO
Digital Marketing Agencies
Real Results
From lead volume to pipeline deals
Benchmarks from Savvy Signature B2B client campaigns across India — LinkedIn-led, high-intent, long-cycle tracking.
→
5.4× ROAS — every ₹1 in ads tracked to ₹5.40 in projected contract revenue
→
CPL 40% below target — ₹2,100 achieved vs ₹3,500 benchmark for qualified B2B leads
→
LinkedIn accounted for 44% of MQLs — at higher contract values than Google or Meta leads
→
Service-line segmentation revealed SaaS implementation had 70% better pipeline-to-deal conversion than advisory work
5.4×
Return on Ad Spend
94
Monthly MQLs
₹2.1K
Cost Per Qualified Lead
19%
MQL-to-Pipeline Rate
How It Works
Your dashboard, live in 4 steps
Built and handed over in under two weeks. No technical knowledge required from your team.
01
Discovery
We audit your campaigns, understand your service mix and map all channels to connect.
02
Custom Build
We build your dashboard — LinkedIn, Google, Meta, organic — segmented by service line and deal stage.
03
Walkthrough
We train your marketing and BD teams to act on data daily — no agency dependency required.
04
Ownership
Permanently yours — a lifetime asset that makes every budget conversation data-driven.
Get Started
See your firm's dashboard before you commit
A free 30-minute consultation. We'll map what your B2B marketing dashboard would track — from first click to closed deal.
"This isn't just a dashboard — it's your real-time control centre for growth, giving you complete visibility over how every marketing rupee translates into qualified pipeline and contract revenue."