Education Marketing Intelligence
Fill Every Seat.
Track Every
Admission Lead.
Universities, coaching institutes and edtech platforms spend lakhs on student acquisition without knowing which campaigns actually drive enrolments. Our dashboards close that gap.
7.1×
Avg. ROAS for education
₹480
Cost per enrolment lead
100%
Live data transparency
Education Dashboard · Apr 2025
● LIVE
842
Total Enquiries
↑ 26%
₹2.4L
Ad Spend
↑ 10%
198
Enrolments
↑ 21%
7.1× ROAS · ₹17L proj. fee revenue
CPL ₹480 vs ₹700 target
The Problem
Education marketing is high-spend, low-visibility
- Enquiry volume ≠ enrolmentsYou generate 1,000 enquiries but only 120 convert. Which channels produced the 120 serious students? Most institutes have no idea.
- Seasonal spikes, no data continuityAdmission seasons create marketing chaos. Without a live dashboard, you make next cycle's budget decisions on last year's memory.
- Course-level blind spotsMBA, engineering, short courses — each attracts different students from different channels. One dashboard for all without segmentation is useless.
- YouTube and influencer ROI unknownMany institutes invest in YouTube ads and influencer marketing with no system to measure which drives actual student enquiries.
The Savvy Command Centre
A custom marketing intelligence dashboard built for educational institutions — tracking every channel, every course and every student acquisition cost in one live view.
✓
Live data refreshed in real time — no waiting✓
Attribution from first click to enrolled student✓
Course-level segmentation — see what's really converting✓
Google vs Meta vs YouTube vs portals comparison✓
Tracks calls, WhatsApp and brochure downloads✓
You own the dashboard — yours for lifeDashboard Modules
From first search to first day of class — tracked
7 modules designed for how educational institutions actually acquire students in India — multi-channel, high-volume, seasonal.
MODULE 01
Admissions Overview
Total enquiries, enrolments, ad spend and cost per enrolment across all programmes. The big picture your admissions director needs every week.
MODULE 02
Campaign Performance
Google vs Meta vs YouTube — impressions, clicks, CTR, CPC by campaign and course. Know which platform produces your most serious students.
MODULE 03
Student Source Attribution
"Where are our most serious applicants coming from?" — answered by channel and by course. Paid search, organic, portals, YouTube, WhatsApp.
MODULE 04
Website Performance
Sessions per course page, brochure downloads, form completions, virtual tour engagement. Which course pages convert browsers into applicants?
MODULE 05
Google Business Profile
Calls, directions, profile views and review scores from your institution's GBP listing — local student trust starts here, especially for campus visits.
MODULE 06
Social Media & YouTube
Instagram, Facebook and YouTube reach, engagement and subscriber growth. Track which content drives application-intent behaviour vs passive views.
MODULE 07
ROI Per Course
Cost per enrolment, ROAS and projected fee revenue per programme. Know which courses are profitable to market — and which to pull spend from.
Built For
Every type of educational institution in India
Universities & Colleges
Coaching Institutes
EdTech Platforms
MBA & Management Institutes
Medical & Dental Colleges
Design & Creative Schools
Coding Bootcamps
Online Learning Platforms
K-12 Schools
Real Results
From enquiry volume to seat-fill rate
Benchmarks from Savvy Signature's education client campaigns across India — Google, Meta and YouTube, multi-course tracking.
→
7.1× ROAS — every ₹1 in ads tracked to ₹7.10 in projected fee revenue
→
CPL 31% below target — ₹480 per enrolment lead vs ₹700 benchmark
→
YouTube drove 3× better quality leads for professional courses vs generic Google Display
→
Course-level tracking revealed MBA programme had 60% better conversion than engineering — budget shifted accordingly
7.1×
Return on Ad Spend
842
Monthly Enquiries
₹480
Cost Per Enrolment Lead
24%
Enquiry-to-Enrolment Rate
How It Works
Your dashboard, live in 4 steps
Built and handed over in under two weeks. No technical knowledge required from your team.
01
Discovery
We audit your campaigns, understand your course mix and map all channels to connect.
02
Custom Build
We build your dashboard — Google, Meta, YouTube, portals and GBP, all in one place.
03
Walkthrough
We train your admissions and marketing team to use data daily — no agency dependency.
04
Ownership
Permanently yours — so next year's cycle decisions are built on this year's real data.
Get Started
See your institution's dashboard before you commit
A free 30-minute consultation. We'll map exactly what your education marketing dashboard would track.
"This isn't just a dashboard — it's your real-time control centre for growth, giving you complete visibility over how every marketing rupee translates into student enquiries, enrolments and fee revenue."