Real Estate Marketing Intelligence
Every Site Visit
Traced Back to
Its Source
Property developers and agencies spend crores on digital marketing without knowing which channels actually drive site visits and bookings. Our dashboards end the guesswork — permanently.
5.8×
Avg. ROAS for real estate
₹1.2K
Cost per site visit lead
100%
Live data transparency
Real Estate Dashboard · Apr 2025
● LIVE
312
Total Leads
↑ 22%
₹4.8L
Ad Spend
↑ 12%
87
Site Visits
↑ 18%
5.8× ROAS · ₹2.8Cr proj. bookings
CPL ₹1.2K vs ₹1.8K target
The Problem
Real estate marketing spends big, measures nothing
- Crores spent across portals, Google and Meta with no attribution99Acres, MagicBricks, Google, Instagram — you're spending everywhere but can't link any spend to a specific booking.
- Lead quality is invisible100 leads from Meta, 30 from Google — but which channel sends buyers vs tyre-kickers? Without scoring, you can't know.
- Project-level performance gapsMultiple towers, phases or projects — but no breakdown of which project's marketing is actually converting.
- Sales team flying blindYour sales team follows up on leads with no context on which ad the lead saw, what page they visited or how many times they've enquired.
The Savvy Command Centre
A custom marketing intelligence dashboard for property developers and agencies — tracking every channel, every project, every lead quality signal in one live view.
✓
Live data refreshed in real time — no waiting✓
Attribution from first click to site visit booking✓
Project-level breakdown — see what's actually converting✓
Portal vs Google vs Meta vs organic comparison✓
Tracks calls, WhatsApp and brochure downloads✓
You own the dashboard — yours for lifeDashboard Modules
From impression to booking — tracked
7 modules built specifically for how real estate marketing works in India — high volume, high stakes, multiple channels.
MODULE 01
Project Overview
Total leads, site visits, ad spend and conversion rates across all projects. The panoramic view your marketing head needs every Monday morning.
MODULE 02
Campaign Performance
Google vs Meta vs portals — CPL, CTR, CPC per campaign per project. Know exactly which platform and which creative is driving your best leads.
MODULE 03
Lead Source Attribution
"Where are my serious buyers coming from?" — answered with precision. Paid search, Meta, portals, organic, referrals — each source quality-scored.
MODULE 04
Website Performance
Sessions by project page, engagement rate, virtual tour completions, brochure downloads. Know which project attracts serious buyers online.
MODULE 05
Google Business & Maps
Direction requests to your site office, calls, profile views. In real estate, GBP is where local buyers take the first step — now you'll track it.
MODULE 06
Social Media Analytics
Reach, engagement, reel performance, follower growth on Instagram and Facebook. Property buyers research on social — this tracks their journey.
MODULE 07
ROI Per Project
Cost per site visit, cost per booking, projected revenue by project phase. Know which project to push harder — and which to pull marketing spend from.
Built For
Every type of property business in India
Residential Developers
Commercial Developers
Luxury Property
Township Projects
Real Estate Agencies
Under-Construction Projects
Mixed-Use Developments
Hospitality Real Estate
Real Results
Spend tracked to bookings, not just leads
Benchmarks from Savvy Signature's real estate client campaigns across metro and Tier-2 India — multi-channel, multi-project tracking.
→
5.8× ROAS — every ₹1 in ads tracked to ₹5.80 in projected booking revenue
→
CPL 33% below target — ₹1,200 achieved vs ₹1,800 industry benchmark
→
Meta drove 2× more site visits than Google for aspirational projects over ₹1Cr
→
Project-level tracking revealed Phase 2 had 40% better conversion than Phase 1 — budget shifted accordingly
5.8×
Return on Ad Spend
312
Monthly Leads
₹1.2K
Cost Per Site Visit Lead
28%
Lead-to-Visit Rate
How It Works
Your dashboard, live in 4 steps
Built and handed over in under two weeks. No technical knowledge required from your team.
01
Discovery
We audit your campaigns, understand your projects and map all marketing channels to connect.
02
Custom Build
We build your dashboard — Google Ads, Meta, portals, GBP, GA4 — unified by project.
03
Walkthrough
We train your marketing and sales team to use the data daily — no agency dependency.
04
Ownership
The dashboard is permanently yours — a lifetime asset, not a subscription.
Get Started
See your project's dashboard before you commit
A free 30-minute consultation. We'll show you a live real estate dashboard and map what yours would track.
"This isn't just a dashboard — it's your real-time control centre for growth, giving you complete visibility over how every marketing rupee translates into site visits, bookings and revenue."