Legal Marketing Intelligence
Know Exactly
Which Clients
You're Actually
Winning
Law firms and legal practices spend on Google and Meta without knowing which campaigns generate retainer clients. Our custom dashboards close that gap — permanently.
4.2×
Avg. ROAS for legal
₹680
Cost per client lead
100%
Live data transparency
Legal Dashboard · Apr 2025
● LIVE
68
Total Leads
↑ 14%
₹68K
Ad Spend
↑ 6%
24
Retainer Clients
↑ 11%
4.2× ROAS · ₹12.8L proj. revenue
CPL ₹680 vs ₹900 target
The Problem
Legal firms are marketing blind
- No attribution between spend and retainersYou know you're spending on Google Ads. You don't know which campaigns are generating actual retainer clients vs tyre-kickers.
- High CPCs with unclear ROILegal keywords in India cost ₹80–₹400 per click. Without conversion tracking, you have no idea if that spend is justified.
- Practice area silosImmigration, corporate, family, criminal — each area has different lead quality. Without segmentation, your best campaigns subsidise your worst.
- Reputation not measuredGoogle reviews and GBP calls are critical for legal trust. Most firms have no system tracking this as a lead source.
The Savvy Command Centre
A custom marketing command centre built for law firms — tracking every channel, every practice area and every client acquisition cost in one live view.
✓
Live data refreshed in real time — no waiting✓
Attribution from first click to signed retainer✓
Practice area segmentation — see what's really profitable✓
Google Ads vs LinkedIn vs Meta comparison✓
GBP calls, WhatsApp and form submissions tracked✓
You own the dashboard — yours for lifeDashboard Modules
Every metric that matters for legal growth
7 modules built for how law firms actually acquire and measure clients — not generic marketing metrics.
MODULE 01
Practice Overview
Total enquiries, ad spend efficiency and traffic by practice area. The 10-second snapshot your managing partner needs before any strategy meeting.
MODULE 02
Campaign Performance
Google Search vs LinkedIn vs Meta — impressions, clicks, CTR, CPC per campaign. Legal clients search differently; your dashboard reflects that.
MODULE 03
Client Source Attribution
Where are your best clients actually coming from? Paid search, organic, referral, LinkedIn — with quality filters to separate retainer clients from one-off enquiries.
MODULE 04
Website Performance
Sessions, engagement, top service pages. Which practice area page converts most? Which loses visitors before they contact you? Now you'll know.
MODULE 05
Reputation & GBP
Calls, direction requests, review scores and response rates from your Google Business Profile — legal trust begins with your local listing, not your website.
MODULE 06
LinkedIn & Social
Reach, engagement and follower growth on LinkedIn and Instagram. Track what thought leadership content drives enquiries vs what just gets likes.
MODULE 07
ROI Per Practice Area
Cost per client, ROAS and projected revenue — segmented by immigration, corporate, family or criminal. Know exactly which areas are profitable to market.
Built For
Every type of legal practice in India
Full-Service Law Firms
Immigration Law
Corporate & M&A
Family Law
Criminal Defence
Property & Real Estate Law
IP & Tech Law
Cyber Law
Real Results
From activity to measurable client acquisition
Benchmarks from Savvy Signature's legal client campaigns across India — Google Search-focused, high-intent targeting.
→
4.2× ROAS — every ₹1 in ads drove ₹4.20 in projected client revenue
→
CPL 24% below target — ₹680 achieved vs ₹900 benchmark
→
52% of leads from Google Search — highest-intent, most likely to convert to retainers
→
Practice area segmentation revealed immigration campaigns had 2× better ROI than general awareness
4.2×
Return on Ad Spend
68
Monthly Enquiries
₹680
Cost Per Lead
35%
Lead-to-Retainer Rate
How It Works
Your dashboard, live in 4 steps
Built and handed over in under two weeks. No technical knowledge required from your team.
01
Discovery
We audit your current marketing, understand practice areas and map all channels to connect.
02
Custom Build
We build your bespoke dashboard — GA4, Google Ads, LinkedIn, GBP and Meta, unified.
03
Walkthrough
We train your team — partners, marketing staff or both — to read and act on data independently.
04
Ownership
The dashboard is permanently yours — not a subscription lost when you change agencies.
Get Started
See your firm's dashboard before you commit
A free 30-minute consultation. We'll map exactly what your legal marketing dashboard would track and what it would reveal.
"This isn't just a dashboard — it's your real-time control centre for growth, giving you complete visibility over how every marketing rupee translates into client acquisition and firm revenue."